Experience Planning shapes the sequence of moments, movements and decisions that define how people use a place.
LIMAH helps project teams plan the human journey as one connected experience rather than a series of disconnected spaces and design interventions.
Every built environment contains moments that influence perception and behaviour: arrival, orientation, transition, discovery, waiting, interaction and departure.
These moments are often designed by different teams at different stages. Without an experience plan, the journey can lose consistency as architecture, public realm, identity, digital systems and operations develop independently.
Experience Planning establishes how these elements should work together from the user’s perspective.
LIMAH identifies the moments that matter most and defines what users should understand, feel or be able to do at each stage.
We examine movement, sequencing, decision-making, information, sensory cues, service touchpoints and operational interfaces.
This gives the project team a clear structure for coordinating design decisions around the complete journey.
Experience Planning does not replace architecture or operational planning. It connects them through a shared understanding of human experience.
Within the wider Experience Strategy, it turns strategic ambition and user insight into an organised journey that can guide design and delivery.
