LIMAH examined how people would encounter Aljada at different scales, from approaching the district to finding an individual building or destination. Access routes, movement patterns, major destinations, neighbourhood relationships and future development phases informed a hierarchy of places and decision points.

The strategy also established naming, addressing and terminology principles intended to remain consistent as the masterplan developed. This provided a common structure for navigation across streets, public spaces, parking environments, buildings and individual destinations.

The masterplan serves residents, students, professionals, visitors, employees and service teams, each with different journeys through the district. LIMAH considered these journeys across pre-arrival information, city navigation, arrival, public spaces, parking, public art and building interiors.

The objective was to coordinate these touchpoints around a shared information and destination hierarchy rather than allow each asset or environment to develop its navigation logic independently.

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As individual destinations developed, the wider strategy provided a common basis for their navigation systems while allowing each place to respond to its own function and character.

For Aljada Mall, LIMAH developed parking and wayfinding strategy connecting district arrival with the retail environment.

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At Central Park, colour zoning differentiates wellness, recreation and active areas, supported by gate naming, environmental graphics and textual prompts.

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Across residential communities including Nasaq, the work addressed building identification, addressing and circulation for residents and visitors.

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