LIMAH's arrival experience at Marasi Al Khobar, a mixed-use residential masterplan
New Template
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar
2024
New Template
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar extends across 609,000 square metres on the eastern coast of Saudi Arabia, east of Al Nawras District and connected to the surrounding area by King Saud and King Faisal Roads. LIMAH worked in collaboration with Retal Urban Development on the navigation strategy across the exterior public realm and interior commercial strip.

The development combines residential areas, a central park and a commercial high street. LIMAH structured the Wayfinding & Navigation approach around three different registers: an expressive arrival, a more integrated residential layer and a stronger visual language for the central park.

‍

EXPERIENCE STRATEGY AND DESIGN

The main entrance was treated as the first major identification point for the community. The gate concept combines place identity with arrival, using form, material and craft to establish a recognisable threshold before more detailed directional information is introduced.

Approaching from King Saud Road, identity and direction are brought together within the arrival composition, introducing the wider district hierarchy at the entrance to the development.

‍

FEATURE MOMENT

Within the residential areas, the physical signage language becomes calmer and more integrated with the public realm. Information is organised consistently, with the visual treatment intended to support navigation without competing with the surrounding architecture and landscape.

The design uses a shared wider family across the development while allowing materiality and expression to change according to programme and setting.

‍

No items found.

Movement from the residential environment into the central park is marked as a deliberate change in character. A stronger visual and material register distinguishes the park from the quieter residential setting and reflects its greater concentration of amenities and public activity.

The park signage hierarchy therefore carries more visible orientation, amenity and identity information. Material and colour are used as part of this transition while remaining connected to the wider project language.

‍

LIMAH's arrival experience at Marasi Al Khobar, a mixed-use residential masterplan
New Template
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar
2024
PROJECT
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar extends across 609,000 square metres on the eastern coast of Saudi Arabia, east of Al Nawras District and connected to the surrounding area by King Saud and King Faisal Roads. LIMAH worked in collaboration with Retal Urban Development on the navigation strategy across the exterior public realm and interior commercial strip.

The development combines residential areas, a central park and a commercial high street. LIMAH structured the Wayfinding & Navigation approach around three different registers: an expressive arrival, a more integrated residential layer and a stronger visual language for the central park.

‍

Arrival as crafted expression

The main entrance was treated as the first major identification point for the community. The gate concept combines place identity with arrival, using form, material and craft to establish a recognisable threshold before more detailed directional information is introduced.

Approaching from King Saud Road, identity and direction are brought together within the arrival composition, introducing the wider district hierarchy at the entrance to the development.

‍

An integrated residential layer

Within the residential areas, the physical signage language becomes calmer and more integrated with the public realm. Information is organised consistently, with the visual treatment intended to support navigation without competing with the surrounding architecture and landscape.

The design uses a shared wider family across the development while allowing materiality and expression to change according to programme and setting.

‍

Transition into the central park

Movement from the residential environment into the central park is marked as a deliberate change in character. A stronger visual and material register distinguishes the park from the quieter residential setting and reflects its greater concentration of amenities and public activity.

The park signage hierarchy therefore carries more visible orientation, amenity and identity information. Material and colour are used as part of this transition while remaining connected to the wider project language.

‍

A coordinated family across different conditions

The entrance, residential realm and central park are designed as related parts of one navigation family rather than separate systems. Each responds differently to its setting, but shared principles of hierarchy, material integration and spatial coordination maintain continuity as users move through the development.

At the plaza threshold into the central park, orientation, amenity information and identity come together to mark the change from residential space into a more active public environment.

LIMAH's arrival experience at Marasi Al Khobar, a mixed-use residential masterplan
New Template
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar
2024
New Template
/

Marasi Al Khobar

Khobar, KSA

Marasi Al Khobar extends across 609,000 square metres on the eastern coast of Saudi Arabia, east of Al Nawras District and connected to the surrounding area by King Saud and King Faisal Roads. LIMAH worked in collaboration with Retal Urban Development on the navigation strategy across the exterior public realm and interior commercial strip.

The development combines residential areas, a central park and a commercial high street. LIMAH structured the Wayfinding & Navigation approach around three different registers: an expressive arrival, a more integrated residential layer and a stronger visual language for the central park.

‍

EXPERIENCE STRATEGY AND DESIGN

The main entrance was treated as the first major identification point for the community. The gate concept combines place identity with arrival, using form, material and craft to establish a recognisable threshold before more detailed directional information is introduced.

Approaching from King Saud Road, identity and direction are brought together within the arrival composition, introducing the wider district hierarchy at the entrance to the development.

‍

No items found.

FEATURE MOMENT

Within the residential areas, the physical signage language becomes calmer and more integrated with the public realm. Information is organised consistently, with the visual treatment intended to support navigation without competing with the surrounding architecture and landscape.

The design uses a shared wider family across the development while allowing materiality and expression to change according to programme and setting.

‍

No items found.

Movement from the residential environment into the central park is marked as a deliberate change in character. A stronger visual and material register distinguishes the park from the quieter residential setting and reflects its greater concentration of amenities and public activity.

The park signage hierarchy therefore carries more visible orientation, amenity and identity information. Material and colour are used as part of this transition while remaining connected to the wider project language.

‍

LIMAH's arrival experience at Marasi Al Khobar, a mixed-use residential masterplan
New Template
/

Marasi Al Khobar

Khobar, KSA

PUBLIC ART
/
LA MER
2023
New Template
/

Marasi Al Khobar

Khobar, KSA

YEAR
2024
CLIENT
LOCATION
Khobar, KSA
SERVICES
Experience Strategy
,
Wayfinding & Navigation
,
Place Identity & Public Art
,
Sensory Experience Design
,
Physical-Digital Experience Systems
,
Built Environment Integration
,
Innovation & Future Systems
,
SECTOR
Parks & Public Realm
,
Residential
,
SHARE BY
https://limahdesign.com/work/marasi-al-khobar

Marasi Al Khobar extends across 609,000 square metres on the eastern coast of Saudi Arabia, east of Al Nawras District and connected to the surrounding area by King Saud and King Faisal Roads. LIMAH worked in collaboration with Retal Urban Development on the navigation strategy across the exterior public realm and interior commercial strip.

The development combines residential areas, a central park and a commercial high street. LIMAH structured the Wayfinding & Navigation approach around three different registers: an expressive arrival, a more integrated residential layer and a stronger visual language for the central park.

‍

No items found.

The main entrance was treated as the first major identification point for the community. The gate concept combines place identity with arrival, using form, material and craft to establish a recognisable threshold before more detailed directional information is introduced.

Approaching from King Saud Road, identity and direction are brought together within the arrival composition, introducing the wider district hierarchy at the entrance to the development.

‍

No items found.