People navigating Ocean Drive at Bilaj Al Jazayer using LIMAH's integrated wayfinding and signage system
New Template
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer
2024
New Template
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer is a 3.5 kilometre coastal masterplan on Bahrain’s southwest shoreline, bringing together hospitality, residential living, retail, food and beverage, and beachfront leisure. Developed in collaboration with Foster + Partners, the masterplan is structured around three primary axes: the Beach Boulevard, the Retail Street and the Central Spine.

LIMAH developed a Wayfinding & Navigation framework directly from this spatial structure. Streets, piers and character areas informed how the destination could be read, named and understood, while the design language responded to three distinct conditions: Beachfront, Urban Living and Community Living.

‍

EXPERIENCE STRATEGY AND DESIGN

The three character zones establish different relationships between public activity, urban intensity and residential privacy. LIMAH developed one coherent family of navigational elements that changes in proportion, material, expression and detail as the setting changes.

The strategy considered user journeys, movement patterns, environmental cues and the role of the masterplan’s primary axes. This created a cognitive framework connecting regional access, the main boulevard, internal streets and the beachfront.

‍

FEATURE MOMENT

Naming and addressing were developed from the spatial structure of Bilaj Al Jazayer. Streets, piers and zones form the basis of the nomenclature, linking destination names back to the physical organisation of the site.

Pier-anchored avenues extend identity inland from the waterfront, while zone names provide another layer of structure across the length of the development. This allows naming, addressing and navigation to operate as parts of the same system.

No items found.

The wayfinding expression changes as the masterplan moves from the active Beachfront towards the more private Community Living areas. Information density, scale, lighting and material treatment are calibrated to different levels of access and use.

Along Ocean Drive, identification has a more expressive public character informed by the project’s Miami Art Deco reference. At residential thresholds, the design becomes quieter and more screened, drawing more strongly on Bahraini vernacular and the character of the neighbourhood.

‍

People navigating Ocean Drive at Bilaj Al Jazayer using LIMAH's integrated wayfinding and signage system
New Template
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer
2024
PROJECT
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer is a 3.5 kilometre coastal masterplan on Bahrain’s southwest shoreline, bringing together hospitality, residential living, retail, food and beverage, and beachfront leisure. Developed in collaboration with Foster + Partners, the masterplan is structured around three primary axes: the Beach Boulevard, the Retail Street and the Central Spine.

LIMAH developed a Wayfinding & Navigation framework directly from this spatial structure. Streets, piers and character areas informed how the destination could be read, named and understood, while the design language responded to three distinct conditions: Beachfront, Urban Living and Community Living.

‍

A navigation system shaped by character zones

The three character zones establish different relationships between public activity, urban intensity and residential privacy. LIMAH developed one coherent family of navigational elements that changes in proportion, material, expression and detail as the setting changes.

The strategy considered user journeys, movement patterns, environmental cues and the role of the masterplan’s primary axes. This created a cognitive framework connecting regional access, the main boulevard, internal streets and the beachfront.

‍

Naming and addressing from the masterplan

Naming and addressing were developed from the spatial structure of Bilaj Al Jazayer. Streets, piers and zones form the basis of the nomenclature, linking destination names back to the physical organisation of the site.

Pier-anchored avenues extend identity inland from the waterfront, while zone names provide another layer of structure across the length of the development. This allows naming, addressing and navigation to operate as parts of the same system.

From public beachfront to residential threshold

The wayfinding expression changes as the masterplan moves from the active Beachfront towards the more private Community Living areas. Information density, scale, lighting and material treatment are calibrated to different levels of access and use.

Along Ocean Drive, identification has a more expressive public character informed by the project’s Miami Art Deco reference. At residential thresholds, the design becomes quieter and more screened, drawing more strongly on Bahraini vernacular and the character of the neighbourhood.

‍

Feature moments

At the beachfront, the Main ID is conceived as a large identification feature scaled to Ocean Drive and the open coastal setting. Its proportions, palette and material expression interpret the project’s Miami Art Deco narrative within a Gulf context.

At the threshold of Community Living, residential block identification uses the same wider design family with a more restrained expression. Together, these moments demonstrate how one navigation system can respond to different spatial and social conditions without losing continuity across the masterplan.

‍

People navigating Ocean Drive at Bilaj Al Jazayer using LIMAH's integrated wayfinding and signage system
New Template
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer
2024
New Template
/

Bilaj Al Jazayer

Bahrain

Bilaj Al Jazayer is a 3.5 kilometre coastal masterplan on Bahrain’s southwest shoreline, bringing together hospitality, residential living, retail, food and beverage, and beachfront leisure. Developed in collaboration with Foster + Partners, the masterplan is structured around three primary axes: the Beach Boulevard, the Retail Street and the Central Spine.

LIMAH developed a Wayfinding & Navigation framework directly from this spatial structure. Streets, piers and character areas informed how the destination could be read, named and understood, while the design language responded to three distinct conditions: Beachfront, Urban Living and Community Living.

‍

EXPERIENCE STRATEGY AND DESIGN

The three character zones establish different relationships between public activity, urban intensity and residential privacy. LIMAH developed one coherent family of navigational elements that changes in proportion, material, expression and detail as the setting changes.

The strategy considered user journeys, movement patterns, environmental cues and the role of the masterplan’s primary axes. This created a cognitive framework connecting regional access, the main boulevard, internal streets and the beachfront.

‍

No items found.

FEATURE MOMENT

Naming and addressing were developed from the spatial structure of Bilaj Al Jazayer. Streets, piers and zones form the basis of the nomenclature, linking destination names back to the physical organisation of the site.

Pier-anchored avenues extend identity inland from the waterfront, while zone names provide another layer of structure across the length of the development. This allows naming, addressing and navigation to operate as parts of the same system.

No items found.

The wayfinding expression changes as the masterplan moves from the active Beachfront towards the more private Community Living areas. Information density, scale, lighting and material treatment are calibrated to different levels of access and use.

Along Ocean Drive, identification has a more expressive public character informed by the project’s Miami Art Deco reference. At residential thresholds, the design becomes quieter and more screened, drawing more strongly on Bahraini vernacular and the character of the neighbourhood.

‍

People navigating Ocean Drive at Bilaj Al Jazayer using LIMAH's integrated wayfinding and signage system
New Template
/

Bilaj Al Jazayer

Bahrain

PUBLIC ART
/
LA MER
2023
New Template
/

Bilaj Al Jazayer

Bahrain

YEAR
2024
CLIENT
Edamah
LOCATION
Bahrain
SERVICES
Experience Strategy
,
Wayfinding & Navigation
,
Place Identity & Public Art
,
Built Environment Integration
,
SECTOR
Cities & Masterplans
,
Parks & Public Realm
,
SHARE BY
https://limahdesign.com/work/bilaj-al-jazayer

Bilaj Al Jazayer is a 3.5 kilometre coastal masterplan on Bahrain’s southwest shoreline, bringing together hospitality, residential living, retail, food and beverage, and beachfront leisure. Developed in collaboration with Foster + Partners, the masterplan is structured around three primary axes: the Beach Boulevard, the Retail Street and the Central Spine.

LIMAH developed a Wayfinding & Navigation framework directly from this spatial structure. Streets, piers and character areas informed how the destination could be read, named and understood, while the design language responded to three distinct conditions: Beachfront, Urban Living and Community Living.

‍

No items found.

The three character zones establish different relationships between public activity, urban intensity and residential privacy. LIMAH developed one coherent family of navigational elements that changes in proportion, material, expression and detail as the setting changes.

The strategy considered user journeys, movement patterns, environmental cues and the role of the masterplan’s primary axes. This created a cognitive framework connecting regional access, the main boulevard, internal streets and the beachfront.

‍

No items found.