Bilaj Al Jazayer is a 3.5 kilometre coastal masterplan on Bahrain’s southwest shoreline, bringing together hospitality, residential living, retail, food and beverage, and beachfront leisure. Developed in collaboration with Foster + Partners, the masterplan is structured around three primary axes: the Beach Boulevard, the Retail Street and the Central Spine.
LIMAH developed a Wayfinding & Navigation framework directly from this spatial structure. Streets, piers and character areas informed how the destination could be read, named and understood, while the design language responded to three distinct conditions: Beachfront, Urban Living and Community Living.











