The work began with analysis of roads, pedestrian routes, cycling paths, jogging trails and marina access points. These circulation systems established the basis for destination hierarchy, message structure and the placement of information across the masterplan.

User journeys were then mapped from arrival towards hospitality, retail and waterfront destinations. Moments of transition, pause and decision-making informed a cognitive framework in which architecture, landscape and environmental cues contribute to orientation alongside physical signage.

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Rather than applying the same physical expression throughout the village, LIMAH developed a segmented design strategy. Distinct areas including Arrival, Luxury Retail, Promenade, Marina Lifestyle Hotel, Village Boutique Hotel and Hijaz Island use tailored material palettes while remaining part of one broader design family.

Limestone, brass finishes and restrained lighting form the core material language. Texture and finish vary according to setting, with rougher limestone associated with the Village Boutique Hotel and smoother finishes used in other hospitality and residential environments. Shared proportions, detailing and illumination provide continuity between the different character areas.

Physical signage was designed to work with architectural and landscape elements rather than stand apart from them. Secondary directional information wraps around walls and built surfaces where appropriate, reducing the need for additional freestanding elements.

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Planter directionals provide another integrated layer. Their placement responds to the site’s hexagonal paving geometry, planting zones and circulation routes, allowing directional information to become part of the landscape composition.

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