Main Identification signage at the entrance of Marine Life Institute, designed by LIMAH
New Template
/

Marine Life Institute

Red Sea, KSA

Marine Life Institute
2023
New Template
/

Marine Life Institute

Red Sea, KSA

The Marine Life Institute forms part of Triple Bay Marina at AMAALA on the Red Sea. Connected to LIMAH’s wider Wayfinding & Navigation masterplan for Marina Village, the institute combines public, educational and research functions focused on marine conservation.

The project extends across three spatial conditions: above ground, below ground and underwater. Visitors move between exhibition areas, research laboratories and guided underwater experiences using submersible vehicles. LIMAH developed the Wayfinding & Navigation and user experience strategy around this non-linear environment.

EXPERIENCE STRATEGY AND DESIGN

The architecture encourages exploration rather than prescribing a single route. The navigation strategy therefore places less emphasis on continuous directional instruction and more on helping visitors understand where they are, what each area represents and how spaces relate to one another.

Particular attention was given to black box rooms and audiovisual exhibition spaces, where low light and visual activity reduce the effectiveness of conventional physical signage. Placement, contrast and restrained identification were developed to maintain legibility without competing unnecessarily with exhibition content.

FEATURE MOMENT

The strategy uses zoning to provide recognisable reference points within the fluid architecture, particularly in below-ground environments where fewer external cues are available.

Primary zones are differentiated through palettes, textures and material identities. On the lower ground level, four principal environments are identified: Events, Retail and Library, Administration, and Immersive Museum and Exhibition.

These distinctions allow area identity and environmental cues to carry part of the navigational task, reducing dependence on repeated directional messaging.

‍

No items found.

Low-light exhibition and underwater environments required a more restrained physical communication layer. Frosted acrylic elements, material contrast and controlled illumination were used to keep information visible while respecting the atmospheric conditions of the spaces.

‍

Main Identification signage at the entrance of Marine Life Institute, designed by LIMAH
New Template
/

Marine Life Institute

Red Sea, KSA

Marine Life Institute
2023
PROJECT
/

Marine Life Institute

Red Sea, KSA

The Marine Life Institute forms part of Triple Bay Marina at AMAALA on the Red Sea. Connected to LIMAH’s wider Wayfinding & Navigation masterplan for Marina Village, the institute combines public, educational and research functions focused on marine conservation.

The project extends across three spatial conditions: above ground, below ground and underwater. Visitors move between exhibition areas, research laboratories and guided underwater experiences using submersible vehicles. LIMAH developed the Wayfinding & Navigation and user experience strategy around this non-linear environment.

Understanding exploration

The architecture encourages exploration rather than prescribing a single route. The navigation strategy therefore places less emphasis on continuous directional instruction and more on helping visitors understand where they are, what each area represents and how spaces relate to one another.

Particular attention was given to black box rooms and audiovisual exhibition spaces, where low light and visual activity reduce the effectiveness of conventional physical signage. Placement, contrast and restrained identification were developed to maintain legibility without competing unnecessarily with exhibition content.

Cognitive mapping through zoning

The strategy uses zoning to provide recognisable reference points within the fluid architecture, particularly in below-ground environments where fewer external cues are available.

Primary zones are differentiated through palettes, textures and material identities. On the lower ground level, four principal environments are identified: Events, Retail and Library, Administration, and Immersive Museum and Exhibition.

These distinctions allow area identity and environmental cues to carry part of the navigational task, reducing dependence on repeated directional messaging.

‍

Underwater atmospheres

Low-light exhibition and underwater environments required a more restrained physical communication layer. Frosted acrylic elements, material contrast and controlled illumination were used to keep information visible while respecting the atmospheric conditions of the spaces.

‍

A marine-inspired design language

The visual language draws from coral formations, water movement, underwater vegetation and shifts in ocean depth. Tonal changes help differentiate spatial zones, while layered forms, precision-cut patterns and material transitions translate these marine references into the physical information system.

Across the institute, navigation is integrated with architecture and exhibition environments rather than treated as a separate visual system. This allows zoning, materials, environmental cues and physical signage to work together within the wider visitor journey.

‍

‍

CREDITS

Architectural Render: Foster + Partners‍‍

Wayfinding & Visualization Overlay: LIMAH

Main Identification signage at the entrance of Marine Life Institute, designed by LIMAH
New Template
/

Marine Life Institute

Red Sea, KSA

Marine Life Institute
2023
New Template
/

Marine Life Institute

Red Sea, KSA

The Marine Life Institute forms part of Triple Bay Marina at AMAALA on the Red Sea. Connected to LIMAH’s wider Wayfinding & Navigation masterplan for Marina Village, the institute combines public, educational and research functions focused on marine conservation.

The project extends across three spatial conditions: above ground, below ground and underwater. Visitors move between exhibition areas, research laboratories and guided underwater experiences using submersible vehicles. LIMAH developed the Wayfinding & Navigation and user experience strategy around this non-linear environment.

EXPERIENCE STRATEGY AND DESIGN

The architecture encourages exploration rather than prescribing a single route. The navigation strategy therefore places less emphasis on continuous directional instruction and more on helping visitors understand where they are, what each area represents and how spaces relate to one another.

Particular attention was given to black box rooms and audiovisual exhibition spaces, where low light and visual activity reduce the effectiveness of conventional physical signage. Placement, contrast and restrained identification were developed to maintain legibility without competing unnecessarily with exhibition content.

No items found.

FEATURE MOMENT

The strategy uses zoning to provide recognisable reference points within the fluid architecture, particularly in below-ground environments where fewer external cues are available.

Primary zones are differentiated through palettes, textures and material identities. On the lower ground level, four principal environments are identified: Events, Retail and Library, Administration, and Immersive Museum and Exhibition.

These distinctions allow area identity and environmental cues to carry part of the navigational task, reducing dependence on repeated directional messaging.

‍

No items found.

Low-light exhibition and underwater environments required a more restrained physical communication layer. Frosted acrylic elements, material contrast and controlled illumination were used to keep information visible while respecting the atmospheric conditions of the spaces.

‍

Main Identification signage at the entrance of Marine Life Institute, designed by LIMAH
New Template
/

Marine Life Institute

Red Sea, KSA

PUBLIC ART
/
LA MER
2023
New Template
/

Marine Life Institute

Red Sea, KSA

YEAR
2023
CLIENT
Amaala
LOCATION
Red Sea, KSA
SERVICES
Experience Strategy
,
Wayfinding & Navigation
,
Sensory Experience Design
,
Built Environment Integration
,
SECTOR
Culture & Civic
,
Education
,
Science & Technology
,
SHARE BY
https://limahdesign.com/work/marine-life-institute

The Marine Life Institute forms part of Triple Bay Marina at AMAALA on the Red Sea. Connected to LIMAH’s wider Wayfinding & Navigation masterplan for Marina Village, the institute combines public, educational and research functions focused on marine conservation.

The project extends across three spatial conditions: above ground, below ground and underwater. Visitors move between exhibition areas, research laboratories and guided underwater experiences using submersible vehicles. LIMAH developed the Wayfinding & Navigation and user experience strategy around this non-linear environment.

No items found.

The architecture encourages exploration rather than prescribing a single route. The navigation strategy therefore places less emphasis on continuous directional instruction and more on helping visitors understand where they are, what each area represents and how spaces relate to one another.

Particular attention was given to black box rooms and audiovisual exhibition spaces, where low light and visual activity reduce the effectiveness of conventional physical signage. Placement, contrast and restrained identification were developed to maintain legibility without competing unnecessarily with exhibition content.

No items found.