Although the immediate scope focused on the entertainment zone, LIMAH reviewed the broader masterplan to understand how early decisions around numbering, zoning and lift core identification could affect later development.

This led to a site-wide framework designed to establish continuity between existing and future plots. Destination hierarchy, naming, numbering and information structure were treated as shared masterplan systems rather than being developed independently for each attraction.

Plan analysis considered how visitors approach the site from surrounding roads and where information is required before intersections and roundabouts. Advance directional information was positioned to support decisions before drivers reached critical turning points.

Parking areas were organised around lift cores, with each core assigned a distinct name, number and colour. These identifiers continue from parking columns through lobbies and into the entertainment complex. Columns use an alphanumeric grid, providing another reference point for visitors returning to their vehicles.

SEVEN’s brand guidelines informed logo use, typography and colour across the wider navigation system. Within that framework, individual attractions were given distinct design expressions through material, form, finish and lighting.

The Flow House uses organic forms, asymmetrical timber panels, surfboard-inspired elements and textured finishes. The wind tunnel uses a more restrained language with neon accents and minimal forms. Black Box is differentiated through colour, material and detailing, while the observation wheel uses reflective surfaces and stronger colour references associated with its waterfront setting.

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