Exit 10 is a retail, dining and leisure development in Riyadh’s Al Hamra district, bringing together different visitor experiences for adults, teenagers and families.
LIMAH developed and implemented a Wayfinding & Navigation and user experience system across exterior and interior environments, including arrival sequences, parking, internal circulation and back-of-house areas. The approach connected movement, information and visual identity within one framework.
The strategy began with the development’s wider urban context. Surrounding roads, nearby destinations and primary access points were reviewed to understand how visitors approach the site and transition into its internal circulation network.
Within the development, LIMAH mapped the relationship between entrances, circulation routes and key destinations. The mix of retail, hospitality and entertainment uses required one information system capable of connecting different environments and user journeys.
Movement patterns were considered for visitors, valet users and staff across multiple levels. This helped determine where information was required and how different journeys could share a common visual and navigational language.
Information hierarchy and placement were developed around these movement patterns, allowing exterior arrival, parking, interior circulation and back-of-house routes to operate within the same wider system.
The design language follows SEVEN’s brand guidelines and uses the Cairo typeface alongside colour accents and line-based pictograms. These elements establish consistency across directional, identification and other physical communication.
At a more expressive level, glossy sculptural forms, illuminated details and graphics influenced by digital environments were used to give selected physical signage a stronger spatial presence.
Exit 10 is a retail, dining and leisure development in Riyadh’s Al Hamra district, bringing together different visitor experiences for adults, teenagers and families.
LIMAH developed and implemented a Wayfinding & Navigation and user experience system across exterior and interior environments, including arrival sequences, parking, internal circulation and back-of-house areas. The approach connected movement, information and visual identity within one framework.
The strategy began with the development’s wider urban context. Surrounding roads, nearby destinations and primary access points were reviewed to understand how visitors approach the site and transition into its internal circulation network.
Within the development, LIMAH mapped the relationship between entrances, circulation routes and key destinations. The mix of retail, hospitality and entertainment uses required one information system capable of connecting different environments and user journeys.
Movement patterns were considered for visitors, valet users and staff across multiple levels. This helped determine where information was required and how different journeys could share a common visual and navigational language.
Information hierarchy and placement were developed around these movement patterns, allowing exterior arrival, parking, interior circulation and back-of-house routes to operate within the same wider system.
The design language follows SEVEN’s brand guidelines and uses the Cairo typeface alongside colour accents and line-based pictograms. These elements establish consistency across directional, identification and other physical communication.
At a more expressive level, glossy sculptural forms, illuminated details and graphics influenced by digital environments were used to give selected physical signage a stronger spatial presence.
The Wayfinding & Navigation system was designed as part of the destination’s visual environment rather than as isolated directional infrastructure. Information, form, lighting and graphics work together across the site, linking functional navigation with the architectural and brand context of Exit 10.
Exit 10 is a retail, dining and leisure development in Riyadh’s Al Hamra district, bringing together different visitor experiences for adults, teenagers and families.
LIMAH developed and implemented a Wayfinding & Navigation and user experience system across exterior and interior environments, including arrival sequences, parking, internal circulation and back-of-house areas. The approach connected movement, information and visual identity within one framework.
The strategy began with the development’s wider urban context. Surrounding roads, nearby destinations and primary access points were reviewed to understand how visitors approach the site and transition into its internal circulation network.
Within the development, LIMAH mapped the relationship between entrances, circulation routes and key destinations. The mix of retail, hospitality and entertainment uses required one information system capable of connecting different environments and user journeys.
Movement patterns were considered for visitors, valet users and staff across multiple levels. This helped determine where information was required and how different journeys could share a common visual and navigational language.
Information hierarchy and placement were developed around these movement patterns, allowing exterior arrival, parking, interior circulation and back-of-house routes to operate within the same wider system.
The design language follows SEVEN’s brand guidelines and uses the Cairo typeface alongside colour accents and line-based pictograms. These elements establish consistency across directional, identification and other physical communication.
At a more expressive level, glossy sculptural forms, illuminated details and graphics influenced by digital environments were used to give selected physical signage a stronger spatial presence.
Exit 10 is a retail, dining and leisure development in Riyadh’s Al Hamra district, bringing together different visitor experiences for adults, teenagers and families.
LIMAH developed and implemented a Wayfinding & Navigation and user experience system across exterior and interior environments, including arrival sequences, parking, internal circulation and back-of-house areas. The approach connected movement, information and visual identity within one framework.
The strategy began with the development’s wider urban context. Surrounding roads, nearby destinations and primary access points were reviewed to understand how visitors approach the site and transition into its internal circulation network.
Within the development, LIMAH mapped the relationship between entrances, circulation routes and key destinations. The mix of retail, hospitality and entertainment uses required one information system capable of connecting different environments and user journeys.
