The strategy was structured around five functions: welcoming visitors, helping them understand where they are, guiding them to destinations, providing essential information and contributing to the wider experience.

The design process began with the narrative structure of Bandit’s Village. Matamir’s journey provided a framework for understanding the relationship between arrival, rides, dining, retail and other visitor touchpoints. Navigation was then developed within that narrative setting rather than added after the thematic design had been established.

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The design language was shaped by the concept of a Lost City Revealed. New signs needed to remain visually connected to the existing park while establishing the extension’s own identity.

Illustrations began as hand-drawn sketches tailored to individual rides. Their style supported the character of the Bandit’s Village environment and gave each attraction a visual cue that could work alongside written destination information.

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For each ride, LIMAH considered its story and physical experience before translating those characteristics into the associated visual language. This allowed the identification system to communicate more than a name alone.

A zone naming system inspired by the park’s characters and settings provides another level of structure, while cabana numbering and destination information support navigation at a more functional level. These layers work together across the visitor journey.