The strategy considered public spectators, VIP guests, athletes, staff and event operators, each with different routes, access points and information needs. The building’s circular geometry, stacked levels and convergence of public, VIP and service movements informed the hierarchy of destinations and decision points.

The system was developed to operate across cycling competitions, team sports, infield events, trade shows and public gatherings without changing its underlying logic. Gates, levels, sections, rows and seats were organised within a progressive numbering structure designed to remain consistent across these event modes.

Three ideas shaped the design direction: Iconic, Dynamic and Nexus. These were used as a narrative framework for the venue’s identity, its relationship with movement and the role of the Velodrome within the wider Al Hudayriyat setting.

The design language then drew from the performance characteristics of cycling. Carbon fibre became a material and conceptual reference, with forms influenced by aerodynamics, motion and engineered precision.

The ticketing interface and physical navigation system were designed as related parts of the same journey. Ticket information follows the same progressive hierarchy used throughout the venue, moving from gate to level, section, row and seat.

Using a consistent language between ticketing and the physical environment reduces the need for visitors to interpret two separate information systems when moving from purchase through arrival and onward to their seat.