LIMAH’s involvement began in 2020 with a scope covering wayfinding, physical signage and public art across the exterior public realm. In 2023, following completion of SEDRA Phase 1, the navigational framework was revisited in response to updated masterplan conditions and ROSHN design guidelines.

The later work included reviewing street naming, refining message structures and coordinating thousands of bilingual sign messages. The strategy was adjusted so completed and future phases could continue to operate within the same underlying information hierarchy.

The navigation framework works from the scale of the wider Riyadh context down through districts, neighbourhoods and individual streets. This layered structure provides users with progressively more specific information as they move through the development.

Road hierarchy, movement speeds and decision points informed the placement and scale of physical information. Primary roads require earlier destination decisions, while secondary and tertiary streets carry more localised neighbourhood guidance.

A structured addressing strategy extends this logic into residential areas. Villa numbering was developed around sequence and direction, while destination hierarchy establishes relationships between districts, streets and residential zones.

The naming strategy draws on Saudi Arabia’s natural environment, including references to birds, flora, wildlife, geological formations and regional terrain. These themes provide a layer of differentiation between areas while remaining connected to a wider environmental narrative.

Early concepts considered colour differentiation between districts before the design developed towards a more cohesive material strategy. Aluminium structures and engraved acrylic detailing form part of a visual language informed by urban geometry and the movement of the surrounding wadi landscape.