Wayfinding, signage, and experiential strategy for Zayed University's Innovation and Entrepreneurship Center in Dubai, designed by LIMAH
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University's Innovation and Entrepreneurship Center
2019
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University’s Innovation and Entrepreneurship Center is a 30,000 square foot environment spanning the first and mezzanine levels of the university’s Dubai campus. Developed in coordination with HOK, the centre combines educational, collaborative, social and workplace spaces for students, faculty and visitors.

LIMAH developed the Wayfinding & Navigation and experiential approach for the interiors and back-of-house areas. The strategy connected orientation with the character and function of individual spaces rather than applying one identical communication language throughout the centre.

EXPERIENCE STRATEGY AND DESIGN

The design process began by identifying primary user groups and the different ways they would use the centre. Four experiential modes emerged from this analysis: Focus, Connect, Relax and Play.

These modes became a framework for organising the relationship between movement, activity and environmental character. Site analysis examined circulation, operational requirements and patterns of use across both levels, allowing individual areas to respond differently while remaining part of the same overall navigation system.

FEATURE MOMENT

Concept development explored references including natural landscapes, traditional courtyards and neural networks. The final direction combined qualities of layered topography with the openness and communal character of courtyards and piazzas.

Moss, maple wood and tactile surfaces formed part of the material language, alongside interventions integrated into walls, staircases, graphics and shared surfaces. These elements gave environmental identity a role in navigation and reduced dependence on repeated directional signs.

No items found.

The Focus Zone includes workshops, offices, meeting rooms and study spaces, using a restrained navigational language appropriate to concentrated activity.

‍

‍

The Connect Zone covers more communal environments including lounges, collaboration areas, the food court and auditorium, where information becomes more visible within active shared spaces.

The Relax Zone includes quieter lounges, communal environments and the main entrance, using environmental cues, floor graphics and integrated artistic interventions.

‍

‍

The Play Zone covers the game room and recreational spaces, where physical communication adopts a more tactile and visually expressive character.

Wayfinding, signage, and experiential strategy for Zayed University's Innovation and Entrepreneurship Center in Dubai, designed by LIMAH
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University's Innovation and Entrepreneurship Center
2019
PROJECT
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University’s Innovation and Entrepreneurship Center is a 30,000 square foot environment spanning the first and mezzanine levels of the university’s Dubai campus. Developed in coordination with HOK, the centre combines educational, collaborative, social and workplace spaces for students, faculty and visitors.

LIMAH developed the Wayfinding & Navigation and experiential approach for the interiors and back-of-house areas. The strategy connected orientation with the character and function of individual spaces rather than applying one identical communication language throughout the centre.

Understanding user behaviour

The design process began by identifying primary user groups and the different ways they would use the centre. Four experiential modes emerged from this analysis: Focus, Connect, Relax and Play.

These modes became a framework for organising the relationship between movement, activity and environmental character. Site analysis examined circulation, operational requirements and patterns of use across both levels, allowing individual areas to respond differently while remaining part of the same overall navigation system.

Integrating narrative and interaction

Concept development explored references including natural landscapes, traditional courtyards and neural networks. The final direction combined qualities of layered topography with the openness and communal character of courtyards and piazzas.

Moss, maple wood and tactile surfaces formed part of the material language, alongside interventions integrated into walls, staircases, graphics and shared surfaces. These elements gave environmental identity a role in navigation and reduced dependence on repeated directional signs.

Four experiential zones

The Focus Zone includes workshops, offices, meeting rooms and study spaces, using a restrained navigational language appropriate to concentrated activity.

‍

‍

The Connect Zone covers more communal environments including lounges, collaboration areas, the food court and auditorium, where information becomes more visible within active shared spaces.

The Relax Zone includes quieter lounges, communal environments and the main entrance, using environmental cues, floor graphics and integrated artistic interventions.

‍

‍

The Play Zone covers the game room and recreational spaces, where physical communication adopts a more tactile and visually expressive character.

One system responding to different modes

Focus, Connect, Relax and Play create a structure through which the Wayfinding & Navigation system can respond to different behaviours and atmospheres without becoming fragmented. The result is a coordinated relationship between information, material, architecture and the way each part of the centre is used.

Wayfinding, signage, and experiential strategy for Zayed University's Innovation and Entrepreneurship Center in Dubai, designed by LIMAH
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University's Innovation and Entrepreneurship Center
2019
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

Zayed University’s Innovation and Entrepreneurship Center is a 30,000 square foot environment spanning the first and mezzanine levels of the university’s Dubai campus. Developed in coordination with HOK, the centre combines educational, collaborative, social and workplace spaces for students, faculty and visitors.

LIMAH developed the Wayfinding & Navigation and experiential approach for the interiors and back-of-house areas. The strategy connected orientation with the character and function of individual spaces rather than applying one identical communication language throughout the centre.

EXPERIENCE STRATEGY AND DESIGN

The design process began by identifying primary user groups and the different ways they would use the centre. Four experiential modes emerged from this analysis: Focus, Connect, Relax and Play.

These modes became a framework for organising the relationship between movement, activity and environmental character. Site analysis examined circulation, operational requirements and patterns of use across both levels, allowing individual areas to respond differently while remaining part of the same overall navigation system.

No items found.

FEATURE MOMENT

Concept development explored references including natural landscapes, traditional courtyards and neural networks. The final direction combined qualities of layered topography with the openness and communal character of courtyards and piazzas.

Moss, maple wood and tactile surfaces formed part of the material language, alongside interventions integrated into walls, staircases, graphics and shared surfaces. These elements gave environmental identity a role in navigation and reduced dependence on repeated directional signs.

No items found.

The Focus Zone includes workshops, offices, meeting rooms and study spaces, using a restrained navigational language appropriate to concentrated activity.

‍

‍

The Connect Zone covers more communal environments including lounges, collaboration areas, the food court and auditorium, where information becomes more visible within active shared spaces.

The Relax Zone includes quieter lounges, communal environments and the main entrance, using environmental cues, floor graphics and integrated artistic interventions.

‍

‍

The Play Zone covers the game room and recreational spaces, where physical communication adopts a more tactile and visually expressive character.

Wayfinding, signage, and experiential strategy for Zayed University's Innovation and Entrepreneurship Center in Dubai, designed by LIMAH
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

PUBLIC ART
/
LA MER
2023
New Template
/

Zayed University's Innovation and Entrepreneurship Center

Dubai, UAE

YEAR
2019
CLIENT
Zayed University
LOCATION
Dubai, UAE
SERVICES
Wayfinding & Navigation
,
Built Environment Integration
,
SECTOR
Education
,
Workplace
,
SHARE BY
https://limahdesign.com/work/zayed-universitys-innovation-and-entrepreneurship-center

Zayed University’s Innovation and Entrepreneurship Center is a 30,000 square foot environment spanning the first and mezzanine levels of the university’s Dubai campus. Developed in coordination with HOK, the centre combines educational, collaborative, social and workplace spaces for students, faculty and visitors.

LIMAH developed the Wayfinding & Navigation and experiential approach for the interiors and back-of-house areas. The strategy connected orientation with the character and function of individual spaces rather than applying one identical communication language throughout the centre.

No items found.

The design process began by identifying primary user groups and the different ways they would use the centre. Four experiential modes emerged from this analysis: Focus, Connect, Relax and Play.

These modes became a framework for organising the relationship between movement, activity and environmental character. Site analysis examined circulation, operational requirements and patterns of use across both levels, allowing individual areas to respond differently while remaining part of the same overall navigation system.

No items found.