Experience Design

EXPERIENCE DESIGN

To be future ready, built environments, brands, products, customers and services need to be more connected than ever.

Users in today’s market demand more than just great built environments, they expect a great customer experience. We help our clients identify new ways to make these connections and enhance your built environments by uncovering user behaviours, desires and needs. We envision and implement customer journeys, customer experiences, digital content, products and services and interactive experiences specifically for built environments.

CUSTOMER JOURNEYS

Here we explore opportunities to enhance the Customer Experience. By starting with creating a need and awareness for those customers we then dive deep to discover every touch point of that customer's interaction with our clients' brands and company.

DISCOVERY

We evaluate the experience of your current or proposed built environment and its service offerings in order to identify threats, opportunities for future development or lessons to be applied to your project. Secret shopper, customer surveys and competitor analyses.

PRODUCT & SERVICE DESIGN

Our team brings products and services to life for use in public spaces and connect these and its uses across all areas of the environment. From healthcare patient monitors to unique parking management systems we have developed meaningful products & services that connect users to the space in meaningful ways.

DIGITAL EXPERIENCES

We see digital platforms serve as an opportunity to build relationships with your guests before they even enter your space. A well-developed website and mobile application is an opportunity to introduce first-time users to your space. The traditional approach of building apps and websites nearing the end of construction by separate marketing teams means key opportunities for integration may be missed. Early integration by our team results in your customer service, brand and user experience opportunities being developed and monetized early.

INTERACTIVE DESIGN

We work with you to develop memorable moments that make your spaces come alive. Our projects encourage interaction and play and combine technology and architecture to immerse guests. Beyond static design: art installation, play spaces, and digital interaction opportunities through multi-sensory experiences encourage guests to become part of the environment and share it with other users.

ACCESSIBILITY DESIGN

We design products and experiences suitable for all ages and audiences in your projects, including users with disabilities. In our work, we research user groups with special needs to understand and highlight accessibility issues and potential areas of opportunities for better user experiences. In the past, these have included audible navigation, digital applications, non-traditional wayfinding techniques and targeted customer experiences.