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A night shot of the entrance to LIMAH's Alserkal studio in Dubai.

WE CREATE EXCEPTIONAL
HUMAN EXPERIENCES.

Through collaborations with major global clients to develop customer journeys, intuitive navigation and interactive experiences. We explore this through inventive strategies, creative design and technical expertise carried out by our passionate team. We are LIMAH; a collaborative studio focused on wayfinding, customer experience, and public art.

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What we do

Happy customer enjoying her shopping experience.
Night shot of arrow sign painted on the road.
Public Art at La Mer Dubai, mural on the wall of a pouting baby wearing heart shaped rainbow sunglasses.

EXPERIENCE DESIGN

Your customers demand more than just great built environments, they expect a great customer experience. This provides you with ways to connect to your customers and build lasting relationships in ways never seen before. We help our clients identify new ways to make these connections and enhance your built environments by uncovering user behaviours, desires and needs.

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WAYFINDING

LIMAH is known as the pioneer of modern wayfinding - putting the focus on the human experience and not just signage. From our founding we set out to form and shape an entirely new design discipline; a professional consulting firm comprised of experts passionate about wayfinding strategy and design.

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PUBLIC ART

Our work is focused on influencing how people interact with the built environment. We believe that public art can have a truly positive impact on people’s lives. More and more today our clients are recognizing the impact that art can make on public spaces.

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People taking photos at La Mer, Dubai at sunset with graffiti art on the wall.
An overview render of the entire Yas Resort and Yas Arena master plan including the hotels and promenade and pier.
A rendering of Deira Mall with LIMAH's directional signage.
Concept render of a welcome gantry at Last Exit, Dubai
A man and woman at the cinema with 3D glasses enjoying popcorn.

Al Qana

Abu Dhabi’s Largest Waterfront Development

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Diyar Al Muharraq

Bahrain’s Megaproject

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LA MER

Over 50 pieces of public art were created for this popular Dubai destination in collaboration with Meraas.

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BULGARI RESORT & RESIDENCES

Living in luxury with BVLGARI.

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YAS BAY & ARENA

Redefining Customer Experiences for urban master plans.

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DEIRA MALL

The largest mall in the Middle East had a holistic approach combining Wayfinding and Customer Experiences.

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LAST EXIT

Changing the food truck scene with this art-filled, post-apocalyptic themed highway stop.

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VOX CINEMAS

Movie-going reimagined with a brand new Customer Experience.

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